Im Blick ist eine Beitragsserie, welche ich anlässlich der Opti München, der internationalen Messe für Optik und Design, ins Leben gerufen habe. Diese beschäftigt sich in Kurzform mit angesagten, teils unbekannten, aber auch bekannten Brillenlabels, welche mich durch ihren Style und Stil angesprochen haben. All diesen Labels habe ich im Rahmen meiner Im Blick Beitragsserie vier Fragen gestellt.

Zunächst einmal habe ich dem jeweiligen Label die Möglichkeit gegeben sich kurz vorzustellen. Danach hat mich interessiert worauf das Unternehmen Wert legt, beim Design und der Produktion der eigenen Brillen, sowie der Quelle der eigenen Inspiration. Zum Schluss des Kurzinterviews habe ich Bawsome noch gebeten einen Ausblick auf mögliche Brillen Trends 2017 zu werfen und was aus deren Sicht angesagt ist. Doch nun genug der Einleitung und viel Spaß mit dem Interview.

Please provide a brief description of your company. With links to your website and social profiles.

BAWSOME is an independent eyewear brand established with a clear vision. To challenge. To question. To disrupt. We let the eyewear do the talking. No visible branding, no meaningless decorations. Each frame is a statement – complete in itself. The goal is to create pieces that resonate. Inspired by the past, filtered through the future.

Physical contradictions. Raw, yet smooth. High-tech, but organic. Delicate, yet powerful. All of our frames are 3D-printed at the world’s most advanced facility in Belgium and fitted with custom-developed lenses from Carl Zeiss Vision™.

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What do you value when you design and manufacture your own eyeglass frames?

We approach the design of our pieces holistically. That means we think in terms of „collections“ rather than individual models. First, we look for a main theme for inspiration and then interpret it in various ways to create a range of products. There’s only one rule. It has to be fresh and innovative – but at the same time absolutely wearable.

As for the production process, we don’t settle for half-measures. That’s why our frames aren’t just 3D-printed. They’re 3D-printed at the world’s most advanced facility from superior quality polyamide. We take a similar approach with every other element – from custom-developed Carl Zeiss Vision lenses to Visottica hinges. We want to make sure that the product simply speaks for itself.

What inspires you for the design of your eyeglass frames?

In short – everything. It can be a building, a raw material or a song. WRAITH – our first capsule collection – is inspired by the relationships between the past, future, technology and nature. We take forgotten silhouettes and create them in the most technologically advanced technology – 3D-printing. This exploration defines our brand – we are always on the edge of mutually exclusive worlds to find a common language between them. Because wherever there is friction, there is creativity.

What are the trends for eyeglasses frames in 2017, in your opinion?

Trends aren’t something we blindly follow. Instead, we have a strongly defined aesthetic that comes from an inner belief that what we are doing is right. We strongly believe that following instincts – and not trends – is the only way to create something real. And customers appreciate honesty.

On the other hand, as long as creativity, innovation and experimenting with new technologies and materials will continue to be trendy, we are sure BAWSOME will be trendy as well.

Gepostet von Sebastian

Ich schreibe hier regelmäßig über Mode & Lifestyle. Wenn dir der Artikel gefallen hat, würde ich mich darüber freuen, wenn du ihm, trotz des Social-Network-Dschungels ein „Gefällt mir“ geben würdest.

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